Quote:
Originally Posted by isynge
Unconnected, but do you know if there's a financial consideration in LEGO's Maersk collection or is it more a case of solidarity between big Danish companies?
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Take CTD's word over mine, but I would say solidarity and appreciation are the major considerations for licences like Maersk/Volvo/Mercedes, as opposed to the more commercially driven media-based licences (Star Wars, Marvel, Disney, Potter, etc.). Of course, that doesn't mean the former aren't great money spinners in their own right - as we're seeing in this thread, they hit the adult fan market rather well!