|
Yeah but that sells copies to the occassional fan Sato san!
When I used to advertise in Autosport, they told me that having Mansell on the front cover would sell another 20,000 copies if he had won a race or not - same with the catchy 'Sun' type headlines. It is new readers that they want - the bloke who might pick one up occessionally from the train station to start to get it every week.
|