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The last Olympic coverage was considered a flop with "only" 17.8 million views during primetime. In comparison the total for ABC, CBS and Fox was 9 million COMBINED.
The last Indy race numbers for the Harvest GP was 221,000 for the USA coverage including all NBCSports pass streaming views. Broadcast on NBC got the usual boost to 566k. The season average for cable coverage was reported in the mid 200s with broadcast breaking 1 million twice, Indy and Texas. That's breaking 1 million when NBC was considered wasting money getting only 66% of all broadcast viewers for the Olympics. In the US it's not even close.
Outside of the final 3 NFL games, Olympics was the next closest competition from the 90s to now. WAS being important as it has dropped from 30 million regularly at night to 28 million peak 15 min viewing. NCAA title game last year broke 25 million, Clemson disappointed in 2019 with just under that. The Olympics are falling at close to the same rate views are falling and streaming for it is tough to count as they offer multiple packages and with instant results tape delay from Asia KILLS the numbers. Expect this year to have weird numbers, especially if they're on after restrictions diminish. But Indy would still love to have women's handball numbers on CNBC consistently. US viewers just like Olympic anything. Last random numbers I could find were in the Hollywood Reporter and CNBC daily numbers were 1.8 rating which is usually around 4.5 million, don't ask the national numbers make no sense o anyone but ad guys. But that was 2012, couldn't find anything newer for non-NBC, NBCSports/Versus or USA. All of those are well over 3 rating for all events, other than overnight events. Indy was a 3 for the 500 for comparison on NBC broadcast, drops to under 1 on cable.
For some fun comparison, Indianapolis loves the 500. For their live TV coverage in market they pulled a 24.7 this year, the 2018 race was the first live in market and pulled 33.6. In theory market ratings are the percentage of population but it's not exact.
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