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Good news. I like how it complements (in time and location) the Gold Cup and Revival. It begins to complete a season of high profile historic events.
My big concern is that I hope the organisers appreciate quite how far Lord March has raised the bar (with both the Festival and Revival). I felt the old Coys was OK, it had all the right ingredients (the mix of cars, the owners' clubs), but didn't quite tie them together properly. It felt like a very big regular meeting, not an event. They need to identify their proposition and position in the market, particularly:
- Establishing their uniqueness (it can't just be an early summer replica of the Revival)
- Their choice of races
- Making more of the owners' clubs (for whom it should be one of the major social meetings of the year)
- Adding features for visitors (stalls, displays, etc.)
- Perhaps establishing a theme for the event (e.g. one year focussing on '70s - F1, Group 6 and saloons).
- Encouraging and assisting people interested in staying for the weekend (so some evening activities).
Don't get me wrong though, the opportunity is huge.
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