This comment I think could apply directly to Supercars.
'The lack of free-to-air coverage has hit home harder than those behind the deal had foreseen and it's difficult to reach any other conclusion that CA was blinded by the numbers with little regard for the immediate health of the game.'
Even though I finally caved and got fox this year, Only because the wife really wanted to watch all the V8's. I have found that, The guys who we used to get together every round to watch the racing with religiously when it was FTA (Those guys still don't have fox)
We don't get together because they have now found other things to do. Having gone without supercars for a couple of years, I find now that even with fox I don't care if I miss rounds. I have found other things to fill in my time.
Basically this happened. I'm not sure if this is the same for others.
https://www.youtube.com/watch?v=X4YyRbjrri4