I think they want to move away from the expensive RSRs in the long term and make full-on GT3 their top class, as it is cheaper and allows for much more variety than the usual "Porsche-Cup" that we had on top of the field for the last decade or so. It also allows teams from other GT3-series to compete in the 24hrs.
I think it would be kinda cool, if the 24hrs became to GT3 and GT4 what Le Mans is for LMPs and GT2s, i.e. the race everybody wants to race at and where the best meet.
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