Thread: BTCC Coverage
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Old 28 Aug 2023, 09:34 (Ref:4174333)   #12
thetool
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thetool should be qualifying in the top 10 on the gridthetool should be qualifying in the top 10 on the grid
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Originally Posted by sceptic View Post
Well the Bathurst 1000 last year was watched by 3.1m people. The highest rated BTCC race got an audience of a quarter of that.
One look at the cars themselves will tell you that too. Plastered with genuine sponsorship from major brands like Red Bull, Shell and Coca Cola.

And up until quite recently, quite heavy manufacturer involvement, at least on local dealer level. Ford Australia closing in 2013 and then Holden disappearing in 2020 after ending local manufacturing in 2017 has shaken things up a bit their too now.
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