An
article, "Montreal shown the finger by the boss of F1," in the French language tabloid
Le Journal de Montreal makes the point that F1's new sponsorship deal with Heineken may have a negative impact on the relationship between GPC promoter Dumontier and GPC beer sponsor Sleeman, the number 3 Canadian brewery.
In other words, Dumontier was maybe working to get Sleeman to become the title sponsor of the race but that Sleeman would now be much less interested in doing so because of the F1 deal with Heineken. Understandably Sleeman would not be interested in sponsoring a race where giant trackside signs all advertise Heineken.
The article states:
Comme vous l’avez lu cette semaine dans Le Journal de Montréal, l’arrivée de Heineken en F1 a coupé l’herbe sous le pied Ã* Dumontier, dont le contrat avec Sleeman était pourtant valide pour encore trois ans.
Cette décision prive le promoteur et sa compagnie, Le Groupe de course Octane, de l’une de ses principales sources de revenus sur le site.
Translation:
As you read this week in the Journal de Montreal, the arrival of Heineken in F1 "cuts the grass under the feet" of Dumontier, whose contract with Sleeman was nevertheless valid for another three years.
This decision deprives the sponsor and his company, The Octane Racing Group, of one of its main sources of income on the site.
Which reminds of my encounters with the charming young ladies of Sleeman at last year's race.
