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As someone once almost said - it's a sport from when the red lights go out to when the chequered flag drops, and a business the rest of the time .
The truth is that any big time sport must be run in a business like way to survive . But when it is run purely AS a business greed tends to corrupt every level . Things went wrong as soon as Ecclestone started pimping F1 around to any joke regime that would stump up the going rate of 30 pieces of silver - this coincided with those who should know better starting to call F1 a bloody "brand" Along with 'icon ' , 'brand' is one of the most overused and meaningless terms of the last decade .
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