Thread: F1 tv viewing set to plummet further
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Old 1 Mar 2018, 19:56 (Ref:3805003)   #265
bjohnsonsmith
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Originally Posted by Akrapovic View Post
Totally - which works very well for branding to consumers, but not as much for business (within reason). Hence why we went through these times of tobacco and energy drinks, because they're consumer products. People buying server space aren't really that fussed if Microsoft is associated with the Renault GP team. Another reason tech isn't coming to F1 - the majority of tech companies are selling to other tech companies. Most of the world uses Rackspace products and almost nobody has heard of them.
That's a good point bella makes about brand association but I wasn't thinking of Tech companies going to F1 but to FE. One of the series sponsors is Qualcomm.
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