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Without delving into the personal battles that are evident, what Ray Bellm says is true - the BRDC must wake up to the commercial realities of the world it is trying to deal in. Whether he or JYS are better placed to lead that 'awakening' is another matter.
All sounds strangely familiar. Precisely the same battle is ongoing at the Scottish Rugby Union. The 'old farts' burying their heads in the sand seems to be a running theme with sports governing bodies in the UK. And it's the most frustrating thing about being a sports fan.
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