Quote:
Originally Posted by Mr Pink
So, does anyone have any insight into the volvo situation?
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It sucks. The Polestar blue, and the racing pedigree that matches, has made Volvo cool again. Volvo was always about safety, but marketing just that feature in the past made them fuddy, old, boring. Polestar cars and racing makes them cool, just like racing 850 Estates did. Even in the US journalists say the look "rad" (or words to that effect). Now the brand will return to people who like brown jumpers and slippers. It's big news for the STCC and I'm very worried after a promising 2014. It impacts tracks and grid sizes.