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Old 24 Dec 2020, 03:54 (Ref:4024922)   #155
wnut
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Originally Posted by Pandamasque View Post
My point exactly.


Interestingly, at the very same time on some other level Honda is pretty much 90% there on committing to LMDh, that's barely hybrid and with spec KERS that Honda can't promote as their own design. But of course, the financial side of it is very different to F1.
There was an interview conducted with the American Honda Motor Corporation Marketing Director Jenny Howell where she answered the following question:

EG SR: Honda has sponsored the Civic Tour for 11 years. That’s a long time. How do you measure success, and what kind of success have you seen?

Howell: We look at the basic metrics, such as the number of tickets sold and attendance numbers. We also give away a customized car and motorcycle designed by each of the bands. We track sweepstakes entries and the number of people that opt in to receive more information from Honda. We can match that back to sales, but that’s not the primary driver for this promotion.

We also conduct a study on the people that attend the event and their impression of Honda. We have seen a lift in brand perception and awareness. The tour has made an impact on people’s perception of Honda.


Provides an interesting insight into what Honda are looking from their marketing efforts.
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