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The thing is, these days, does Alfa having anything to do with F1 really make people want to buy an Alfa?
Did it suddenly make people want to buy an Infiniti? Eve dumping Vettel into one and doing loads of PR? Not sure myself.
Are consumers that dumb? You buy a car these days for numerous reasons, the new emissions rules are one due to the insane tax you will pay otherwise, MPG, space, stuff you get for free!
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