Quote:
Originally Posted by one five five
The FIA is a big brand and very visible when it comes to F1, WEC, WRC etc.. even though all are promoted by others. Why shouldn't CAMS be more at the forefront here just like the FIA is at world level?
CAMS were the main player with V8s until they gave it away in 1996, ultimately leading to the current monster
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CAMS by its own admission at the time was not a specialist promoter / marketer and thus the joint venture organisation AVESCO was formed, with CAMS having a 10% shareholding and being on the board - still getting substantial earning out of the series that grew significantly bigger than it had been under CAMS promotion alone.
It was only when CAMS tried to do the wrong thing and undermine the other shareholders and take the organisation and category back in 2000 that CAMS "give it away" as the ensuing court case was settled pretty much on the scheduled day of the first court appearance with CAMS losing out heavily. Up until that time, CAMS had ID on the cars, ID at circuits, shareholding and substantially more income from the series than it had when it was doing the promoting.
After the confidential settlement, there was no CAMS ID on the cars, no ID at circuits etc. The settlement enabled AVESCO to have a freer approach to the sporting and racing rules and from that we had some of the best years of supercar racing in the noughties.
These days the relationship between CAMS and V8SA appears to be fairly cordial but it was "on" for a while there.