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These guys mostly can afford to race due to a benefactor or due to sponsorship. I still think that the biggest audience is the crowds on race day. The Facebook live figures are usually only 2000 at a time. Let's say that 10 times as many people watch later in the day. That's still on 20000, which is less than half the attendance at Holjes or loheac (both of which now have ERX supercars). Maybe sponsors want to stay in the series to ensure good crowds at those places.
I take your point about internet coverage but we must be missing something. People are driven by money not some allegiance to IMG. It must be working for them financially somehow for them to keep coming back in their droves. You need that critical mass which the Euro challenge just never had.
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