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Well, the sponsor is now Sprint ... the races aren't sprints and they aren't sprint cars but it's not that confusing.
And calling it NA$CAR ... well, all series are commerical (OK, not as WWE style engineered as them) so you might as well talk about CCW$, IndyCar $€ries, Formula On€, U$AC, V8 $up€rcars, Briti$h GT, World Touring Car Champion$hip, GP2 $eries ETC.
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