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Liberty by their own admission bought F1 for one single reason, media content that they owned and controlled. Media companies world wide are paying any price they have to to obtain media they can televise or stream and Liberty the way I understand it is above all a company based on buying and selling media content. If they can't leverage the media content from F1 it will be interesting to see what happens. If you want to see a really stupid media buy look at what Murdoch via Foxtel paid for the rights to Supercars in Oz for a pitiful rise in viewers.
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