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Increase in Mainstream Media Exposure for V8 Supercars?
Maybe it's just me because the season hasn't started proper, but I notice there has a been a trend towards more media exposure in the mainstream with V8 Supercars.
News Limited seem to be using more print space (thus articles on their news sites) on the V8s in the core sport section. Today's Herald Sun had a nice V8 Supercar liftout (probably paid for by 7) and a few articles regarding the upcoming event. Last year there was lucky to be anything prior to Friday.
Is it the move to 7? Is it the interest that was generated by the events at Phillip Island that have had people talking (as Craig Lowndes has mentioned a few times since...) Something else?
Last edited by Venom XR; 1 Mar 2007 at 03:11.
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