Quote:
Originally Posted by Mike Harte
I have long wondered what Philip Morris gains from this partnership. As long as the Ferrari cars and team feature on TV programmes within the EU, no promotional material can be used, so how does Philip Morris benefit?
And how does Ferrari get away with claiming that Philip Morris are a sponsor, when the EU forbids it? And has been battling with Ferrari over the issue since at least 2007 !  |
I suppose that Philip Morris benefit from the 'association' with Ferrari? I think that they also take a lot of corporate guests to the Grand Prix thereby enforcing the association.
How Ferrari gets away with it however is a completely different thing altogether!