Quote:
Originally Posted by touring fan01
you really think that having all the teams and manufacturers each spending around £10m a year on a domestic championship would be sustainable
you forget that they did and it proved it wasnt
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It wasn't sustainable in the UK, and withdrawal of all the manufacturers because they couldn't justify the cost proves that.
The same happened with DTM: Once one manufacturer pulled out, the value for the other two fell dramatically, and when the second pulled out, the third had no choice but to do the same.
You also have to remember the law of diminishing returns. Every year that you do the same thing, the marketing value of that thing reduces.
SEAT is a great example. In its first year in the BTCC the brand recognition rose by 2000% and new car sales were growing by >5% per year. But by 2008, sales had dropped back to 2001 levels - the BTCC and SEAT Cupra Championship were no longer a valuable marketing tool.