Its weird how people in the age of mass media can underestimate the power of advertising through visual appeal...
Remember the Cliff-Calibra that won the ITC in 96? Or the Bastos BMW and Rovers in the 80ies? People link Marlboro still to McLaren, 20 years after their last support. But Hyundai with their defacto works team chooses to race a car, that looks like a private sticker job for a regional hillclimb...
