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Speaking of Juarez and his knowledge of marketing. I'm sure he'd agree with me when watching the cross promotion in the cricket that a weakness of the promotion is that it's being referred to as "TCR Australia"?'
The name means nothing for most people at first glance. You have to push the "brand" then you have to push what it is. Most people couldn't care less about the acronym.
Whereas if it was called "2 litre touring car series" or "2 litre Car racing series", people instantly get what it is.
The 5 hour broadcast for tomorrow is another idea I'm not sure about? There'll be a lot of deadtime, and if the spectacle on track isn't what is hoped to be, it'll probably put people off.
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