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Basically they are a global company that shifts incredible amounts of its product and daft margins, yet at the same time the company has minimal staff. i.e. their wage bill is negligable.
They are essentially a marketing and logistics company. Thier image sells the product (which is more or less simply glucose and water!), rather than the product creating the image.
Also with them being a private company they have no one to answer to in terms of how much of their proffits they are spending. They make incredible amounts of money, and they make it for themselves, not shareholders.
I just think it's a shame they didn't hook up with Jordan around 1999 / 2000. That would have been a team with on hell of an image!
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