|
They've definitely got a problem on their hands. I know they're going to whole SRO route of "our customer is the wealthy sportsman and we don't cater to or look for a fan base", but I don't know that works for the American market. Wealthy sportsman or not, a guy/girl spending a few million wants to be a part of 'the big show' and feel like they're a part of something bigger than an individual. (or at least, I would if it were me).
One of the owners of my shop went up to Watkins and said it was an absolute ghost town when it came to spectators. PWC sent out notifications to all the big car clubs (Audi Club, BMW, Porsche, etc) and offered free weekend passes with free VIP suite passes and even with all that, my boss said when they went to the suite they were two of 3 total people in the room who weren't working the event.
Word from the competitors in TCR is that the whole 'DSG Cup' class is PWCs way of avoiding the BOP issue between the SEQ and DSG cars.
|