Surely it's better than having 50 sponsors plastered everywhere.
My assessment of the sponsorship is as follows:
1. RBS, Bud & Petrobas keep same sponsorship
2. Lost HP sponsorship. Filled on front of rear wing by Allianz.
Front wing unreplaced
3. Allianz logo on side of front wing replaced by Oris.
4.
Allianz on top sidepod unreplaced
5. Oris on side of rear wing replaced by Hamleys
6. Hamley's on nose replaced by Tata
7.
Reuters moved to rear sidepod (NEW)
8. Reuters on nose replaced by Mobilecast.
9.
BMW Power replaced by Mobilecast (arguably NEW)
10.Castrol reduced investment. Replaced by FedEx on side of rear wing.
11.
New investment from Battery (helmet visors)
12.
New investment from Randstad, DeWalt, Philips (association)
13.
Castrol kinda new, though their car decals replaced by FedEx, they still sponsor the team.
14.
HP logo on sidepod unreplaced
So in summary.
(4) Allianz on sidepod unreplaced but arguably can be made neglible by (7) Reuter's new placement on the sidepods.
(2) Front wing unreplaced but arguably made neglible by (9) Mobilecast apear on rear wing where before it was taken up by "partner" BMW
(11)New sponsorship
(12)New sponsorship
(13)New investments
(14)No sidepod logos.
So yes, Williams has probably come out with less $$$, however, they've still got HP's payout, plus those extra though minor but new sponsorship. I've probably mess it all up but what the hey
Oh wait a minute. Sidepods are already been paid for by Button.