If there was wasn't so many crooks, jail-birds or near jail-birds in F1; you might get more wanting to have a crack at it. The fact that a guy like Branson bailed after a brief stint should tell you all you need to know. Bernie running his mouth off sends a chill wind over F1 that deters plucky billionaires from taking the plunge. It's a subtle thing but F1 just isn't as romantic as it was in the 80s when you had these tycoon entrepreneurs setting up their teams. Of course some of those types wound up in jail as well...but I won't undermine my own comment by placing too much emphasis on that.