Quote:
Originally Posted by GTRMagic
It is a large spend for a single event... with no commercial backing to speak of..
..or customers lined up to but private cars..
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I suspect it is also ingrained in the company culture.
Nissan has never demonstrated the commitment to be successful, leaving it to local operations such as in Australia with the Bluebird and Skyline programs and the US with the likes of Electramotive.
Remember the trouble Fred Gibson had getting anything of value out of Japan?
They have had glimmers of success but head office seems to have a short attention span.