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It's slightly an offtop but for me it's quite a strange strategy to promote the brand only through FE. All 'manufacturers' use the same cars in the series, moreover cars that do not resemble any of the models offered in showrooms. Also, there are still Audis with combustion engines, actually more than all-electric Audis. DTM, with a future hybrid (and then electric maybe) would provide something closer to what Audi is selling.
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