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You need to understand what "support" means. It's not throwing in factory drivers and a factory team, it's trackside services. Porsche set the standard for this 40 years ago and if you want to get others to purchase your produce, you better provide a truck full of spares and a 20 something year old guy who is a computer wiz with the car. Audi stepped up to the plate to do this and others will have to follow as it's become the norm. Even Ford brought a boatload of spares to the track for the Mustangs. If you want to sell a spec car, you better be there to support it.
I suspect you will see lots of Audis because they will be represented in 3 classes in IMSA (TCR, GS and GTD). They already bring good support but right now they are doing arrive and drives to get those rich guys hooked and thus purchase a car.
When you are looking to run a car, you run the one with the best trackside support because you've learned that the first go around of doing it because you are a fan and to be different, didn't work out so well.
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