[bjohnsonsmith]

Originally Posted by ScotsBrutesFan

From this BBC Article ...hopefully not geo-locked

A very interesting article, thanks for posting it.

What I thought was particularly telling was the second paragraph after the sub-heading, What does this mean for F1 and UK audiences?

"No matter what Sky does with its programming, it would be highly unlikely, based on past evidence, to get close to replacing all the free-to-air audience. If Sky achieved another 21.9% growth in live audience, it would rise to 862,000. That would be a drop of more than 58% from 2018 to 2019."