from autonews interview to porsche ceo Muller
When will you get back into a high-profile motor sports such as DTM or Formula One?
A motor sports strategy has to exist from the ground up. Porsche is far and away the most successful brand in the brand cup arena. This is where we reap the greatest enthusiasm while having a profitable business at the same time. This is what we want to nurture and develop. I have a very critical stance toward Formula One. Long-distance and endurance motor sports seems to me to be far more attractive. Audi is very active here and will not want to relinquish this position. But that's the way things are for us as a successful Group.
The fact is there are only four attractive categories – but we have 10 brands. That means that we may have to compete against a sister brand at Le Mans.