The problem is, like in the last round of selection, each chassis builder wants exclusivity on the field; they don't want to have to divide it up and try to still make a profit on it.
Yes, there are backmarkers in every series, but the matter of degree is important. There's NOBODY even close to as off the front-running pace in IndyCar as there was in CART in 1996. So, the sponsors feel that much better about at least having a shot with their car/driver. Still, you have seen more issues in the mid-pack and even near the front of not having a full, season-long sponsorship from a given company or set of companies.
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