[BudLightJaguar]

Originally Posted by HighParker

Since the Molson involvement stopped, there seems to be very little promotion until the week before the race, and few people in the city seem to know or care that it's happening, except for complaints about Lake Shore Blvd being closed for the weekend.

That's sad to read. I was there in 2015 and that year it was a commercial failure largely due to being held in June instead of the traditional mid-July date.

On Friday I even had to ask "is this the Exhibiton Place" on a stop since there were no other fans using the TTC streetcar. Heavy rain on Friday didn't help either as did not overcast skies on the race day. Racing was superb, though and I also met briefly Mr. rwintle

But it was totally different in Long Beach this year. There were roadside advertising everywhere and local pubs, diners and night clubs had "Welcome, race fans" signs.