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It's a VERY interesting proposal. It's Ford's version of the Honda Ridgeline, it's a car chassis with some tweaks. It's going to be mainly FWD from Ford's estimates with AWD optional (2k vs 4k towing so that's a driver for AWD) and is targeting those who may have purchased a compact car/sedan.
For me the biggest thing is they have learned from the Ranger/Tacoma/Colorado and the 6' high bedsides. It will be lower and much more accessible from the outside and better visibility than the new "compact" truck bedsides. It's interesting and see a huge market for it with fleet for private and government purchase. Whether it will sell to the regular car buyer is debatable but 32k worth of Honda Ridgelines isn't to be ignored with a Ford badge.
Ram does need to reply with a smaller truck. Ford now has 2 smaller and GM one, with Hyundai bringing a cruck to market too.
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