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It's not his finger in the pie, it's the "company". The one thing that is 100% guaranteed is that Mr. Gore will not go bankrupt if all this turns to crap - that is the nature of the game.
If the companies have the advertising budget and the series reach the right audience then there is no reason to think that it will go pear shaped. Personally I wonder how many home loans / Visa Cards / Investment funds / Wine can be sold to your average motorsport punter, I guess that goes for pet food too. The good thing is that we now have at least 3 new sponsors.... considering HRT Team2 can't even get a sponsor that can't be a bad thing. Do we care if Fish Liquor goes broke?
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