Quote:
Originally Posted by BSchneiderFan
It has long struck me as odd that, say, Coca-Cola and McDonald's don't sponsor F1. It seems to work for Red Bull...
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Coca-Cola is in F1 indirectly as they own Burn energy drink which sponsors Lotus.
They are reported to have eyed it up though on a larger scale as well.
http://f1times.co.uk/news/display/06413
Red Bull is dominant though with 4 cars on the grid and owning one of the GP's so maybe Coca Cola won't want to enter and be seen as 2nd best - share of voice and all that....
McDonald's is in to active sports sponsorship (FIFA & Olympics) so they can be seen to encourage us all to run about and be fit...I also doubt F1 fits in with any of their criteria for demographics or age range.