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The ILMC gets spotty coverage on Eurosport (and nothing here in the US except for some Speed2 online highlights supposedly) and now it is going to challenge F1 in popularity? Ha. We'll see, but don't hold your breath on that one. I'm sure the FIA would like to steal ACO manufacturers and put them in their #1 class (in their eyes), but hopefully the ACO will try to ensure that won't happen again.
As far as popularity goes, F1 has shown that popularity isn't as great as it is made out to be. Indycar has shown us that being the unpopular one who is striving to be popular is definitely a disaster. I'll settle for sports car racing being popular in the automotive press. Auto blogs, magazines, forums, and so forth. I think that is the kind of popularity that keeps this type of racing on the cutting edge.
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