Thread: Daniel Ricciardo to Mercedes
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Old 22 Nov 2017, 21:06 (Ref:3782265)   #55
crmalcolm
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And the results are in....

The main messages on the Mercedes Website are the GLA, GLC and a 4Matic promotion.
GLA would appear to be the closest fit to an F1 audience (if connected to 'flamboyant' or 'charismatic' drivers). A closer look at the GLA makes a passing reference to a 'motorsport-style' cluster so a tenuous link to F1 and the driver(s). No fit for DR here in a marketing sense.

The main messages on the F1 site are a celebration of results this season, and promotion of an app. Alongside this, there is an insight into the workings of a pit stop. Again, nothing that relates to driver's style of charisma, opposed to just recognising on-track results.

What does this show? Well in a highly unscientific test - there appears to be nothing gained from MB in signing DR if they maintain their current stance in the marketing sphere.
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