just a different kind of 'cool' for me. i wont go so far as anti-hero but he's close in that the trappings of fame dont define him. not flamboyant, not outspoken...really the opposite of every modern day athlete.
time will tell of course but despite my leanings, time is not on Kimi's side so this is probably the best long term move for Ferrari.
and honestly, i look forward to advancing my 'F1 agenda' next season by banging on about how bad it is that a living legend has to spend his time in a weak car. no doubt i'll spin some pro budget cap and anti big team speak in there as well!