Quote:
Originally Posted by GTRMagic
You dont see Holden and Ford doing that in the media at the moment. It seems to be treated as kind of a cost centre as opposed to a driver of foot traffic in showrooms.
There has been some chat around suggesting that Holden and Ford will be energised by this move, and up the ante with their own commitment to teams and to the sport. Mr Skaife & Mr Crompton said as much on V8Xtra last weekend.
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I think it will spur Holden and Ford to be more competitive with their marketing and their racing efforts. Competition improves the breed and Ford and Holden are not going to want to be upstaged by Nissan as though they are sleeping behind the wheel.