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28 February 2001
For immediate release (ref: PT01/008)
PowerTour 2001 launched to the media
Exciting plans for the 2001 PowerTour season were launched during the pre-season media day at Silverstone today (Wednesday 28 February). BMP series director Roger Etcell unveiled the coming season to more than 100 members of the media and over 300 drivers, teams, sponsors and members of the motorsport industry.
With six major championships, a 13-event programme covering all regions of the country, a superb TV package and a host of on- and off-track attractions, PowerTour is set for a cracking season in only its second year. Double-header F3 races, an extended eight-race show, open paddock and pit-road walkabouts, night races and the end-of-day podium ceremony will all be important parts of the 2001 PowerTour shows.
Amongst the initiatives launched on the media day was the PowerTour 'ones to watch' concept, which will give members of the audience four drivers to follow in each race. The categories are: Top Dog (the championship leader), Hot Shot (a regular front runner who will be coming through after, perhaps, problems in qualifying); Action Man (always one to look out for) and Talkers' Tip (the choice of the experts from PowerTour Radio).
Apart from hearing extensive details about the year ahead, members of the media also had the chance to sample the Silverstone International circuit during passenger sessions with Silverstone Drive racing instructors. Then, selected journalists had the opportunity to ride in the two-seater F3 car as it made its UK debut. Despite deteriorating weather, it was an experience none will forget. "I never thought I'd go so quickly in the snow and live to tell the tale," joked TV presenter Paul Musselle after his flying laps.
Note to media: copies of the full PowerTour press pack are available upon request.
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