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I think with the Audi / Porsche debate, the one thing that could theoretically keep both there is the fact that more competition = more interest. If both were there then the perceived level of competition raises even if VAG has an even stronger chance of one of its brands triumphing.
I'd say interest in Le Mans in the media is higher with Peugeot vs Audi than in the years preceding it, 2002/3 being the possible exceptions because of the perceived triumph of Bentley over Audi.
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