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I also reckon it might be a way of spicing up the WTCC USA races. If they get a handful of USTCC teams with S2000 cars then in theory they should be able to race in the WTCC race, giving the locals drivers to get behind.
Plus you then get the added novelty factor of cars from completely different markets racing against one another. (Although that kind of happened at the X-games with a Citroën DS3 racing against Dodge Darts.)
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