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Old 28 Nov 2016, 08:20 (Ref:3691662)   #6
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Originally Posted by The Courier Mail, 28 Nov 16
Clipsal drops naming rights sponsorship for Adelaide 500 Supercars race

Sam Kelton, The Advertiser
12 minutes ago

CLIPSAL has dropped its naming rights sponsorship of the Adelaide 500 Supercars event, confirming the 2017 race will be the last to bear its name.

Clipsal by Schneider Electric has been the major sponsor of the event since 2000 but its contract expires at the end of the 2017 event.

The Advertiser understands negotiations are progress with service station chain On The Run to take over naming rights, with rumours circulating in circles involved with the Clipsal 500.

The former chief executive of the Clipsal 500, Mark Warren, who resigned in May, now works for the Peregrine Corporation, the parent company of On The Run, a South Australian company owed by the Shahin family.

A spokeswoman for On The Run — known now under its OTR branding — said the company had not been approached for any such deal.

James Courtney, the winner of race two of the Clipsal 500 in March this year.

“Should the opportunity come up we would be happy to sit down and discuss it,” she said.

Sport Minister Leon Bignell would not confirm rumours of a potential OTR takeover of sponsorship.

“The State Government looks forward to working with a new partner in the lead up to 2018 and beyond,” Mr Bignell said.

“South Australians love supercars — with this year’s event generating more than $60 million for the state’s economy.

“The State Government has appreciated the strong support of Clipsal since 2000 and we thank them for their association with the biggest domestic motor racing event in Australia.”

The sponsorship announcement comes in the wake of the abolition of the South Australian Motor Sport Board, which oversaw the event, in favour of the South Australian Tourism Commission, in 2015.

Clipsal said it was proud of its long-term relationship with The Motor Sport Group, and of a joint commitment to make the race a landmark event on the Australian motorsport calendar.

“After a long and fruitful relationship, we have made the difficult decision not to renew our naming rights sponsorship of the Clipsal 500 Adelaide," Gareth O’Reilly, ‎zone president and managing director, Pacific at Schneider Electric, said.

“This is as a result of a change to our global marketing approach — we’re currently working on new ways to connect and engage with more of our customers, which we’ll share in due course.

“We thank The Motor Sport Group for the significant role it played in connecting our brand to our customers.”

Nathan Cayzer, acting director of The Motor Sport Group, thanked Clipsal for its 18 years of support.

“We have enjoyed a strong working relationship with Clipsal by Schneider Electric since the beginning and we thank them for their support,” Mr Cayzer said.

“The event will proceed with the support of our current naming-rights sponsor in 2017, and we look forward to welcoming our new corporate partners in 2018.”
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