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The Motegi Indycar race is Honda's biggest corporate perk from the series and the sole reason why they built that oval there.
IRL doesn't promote the race, so if it doesn't make money it's not a big deal to them and Honda picks up the costs of transporting all the cars and equipment over to Japan.
They only sell like 30000-40000 tickets, but that's limited by the roads leading to the track, they could probably sell 80000+ with better road links.
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