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IMG could never "persuade" drivers to go to South Africa, the most expensive trip besides from the North American rounds.
Firstly, the round is two months after the last ERX round and preparations for next season might have started for some already. Otherwise, it definitely will have started during the SA round.
Going there means getting the car back close to Xmas, at that point you are already behind schedule if you are to use that car again for the upcoming season. Possible damages during the round would just delay preparations and add more costs.
Secondly, they wouldn't stand a chance against the WRX cars and drivers. It would be a meaningless trip competition wise.
If IMG covered all the costs (more than unlikely), then they might go. They would still risk their cars though and push preparations ahead of themselves.
I get that IMG probably opposes ERX regulars going to Lydden. But for an ERX regular it would make more sense than going to SA. I doubt they even have that kind of extra money at the end of the season and want to risk the upcoming season going there.
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