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People need to realise that the Australian motor racing demographic is quite different to the European/British demographic in what attracts them as spectators. What works over there isn't necessarily going to work over here. Part of that is due to the manufacturer rivalries and their strong spectator followings which are more diverse over there and thus has allowed for a lot more categories to flourish as a result of those heavily supported manufacturers. In Aus it really is just Ford vs Holden and so that bit of passion which exists as a result of the brand doesn't exist when Audi, BMW, KIA etc decide to enter in a new category, and so these series need to catch audience attention with other factors such as speed and excitement. With TCR it lacks that initial "wow" factor due to their speed and platform and without any true brand support it will be an uphill battle to get people to the gates to watch.
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