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Simply put, if the product is not doing enough to maintain a steady number of readers the price will go up, then it will die.
I say let it die, any time I look at it now it is poorly put together, has nothing of note to read and is largely a press release weekly.
it is over priced, under full and hopelessly out of touch with the modern world.
Habit is the only reason people really buy it, and believe me it's a very easy habit to kick, you really, really won't miss it.
And if you do stop, you will find yourself finding, better, easier to find news in several other places, and maybe broaden your horizons to other motorsport a little bit.
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