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IndyCar needs to reach as much people as possible. Something, which they don't do at the NBC Sports Network, and barely at ABC. But Pocono scoring a rating over 1.0 should be encouraging for IndyCar. Therefore, the first task should be to reach an average of 1.0 (For all races EXCEPT Indy of course). But I get the feeling that the TV audience doesn't want street courses. They want the big name tracks like Pocono, Road America and so on. IndyCar should work on that front. Yes, it may not make money initially, but you've got to invest something if you want to reach something (Granted, IndyCar hasn't done the right investments since the inception of the Indy Racing League).
IndyCar also needs more names that are recognizable to the casual fan. The solution can only be to bring over as many NASCAR drivers as possible. Guys like A.J. Allmendinger, Kurt Busch or Juan-Pablo Montoya may be available for the next season and all three of them bring some recognizable name value with them. Having more well-known drivers in IndyCar should probably help raising its value to the public.
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